Virgin Media users are in for a treat as Sky Atlantic is set to launch on Virgin TV 360 and Stream box starting from April 1. The great news is that this addition comes at no extra cost, ensuring seamless entertainment without any price increase. Popular shows like Heated Rivalry, Under Salt Marsh, The Last Of Us, and Amadeus will be accessible to households by tuning in to channel 111 on the Virgin TV platform. Moreover, viewers can enjoy on-demand content and access Sky Atlantic programming via Virgin TV Go.

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, expressed excitement about the new offering, stating that it aligns with their commitment to providing high-value entertainment to customers. With over a million Virgin TV users gaining access to Sky Atlantic without additional charges, the channel promises captivating dramas and compelling stories from both the UK and the US.

In addition to Sky Atlantic’s arrival, Virgin TV customers can also enjoy a significant content upgrade. The TV Ultra HD channel has been unlocked for all customers at no extra cost, running until April 12. This upgrade includes a lineup of advert-free entertainment, featuring family-friendly films, iconic rock and roll performances, and a diverse range of documentaries.

Among the highlighted movies and series are Playmobil: The Movie starring Daniel Radcliffe, The Invisible Man with Emmy winner Elisabeth Moss, season one of Cobra Kai, and The Last Turtles, a documentary series showcasing the Dominica Sea Turtle Conservation Organisation’s work. Music enthusiasts can look forward to Rolling Stones: Olé Olé Olé – A Trip Across Latin America, documenting the band’s journey through South America and Mexico, culminating in a historic concert in Cuba.