Tesco is set to distribute hundreds of free Christmas trees for just one day. These unique trees, often considered “wonky,” are not typically sold due to minor imperfections like uneven branches or a slight lean. However, Tesco will be offering them at selected stores on Saturday, December 6, encouraging recipients to donate to the food charities Fareshare and Trussell.
The free trees will be available at specific Tesco locations including Colney Hatch Extra, Borehamwood Extra, Hammersmith, Southport Extra, Goole Superstore, Glossop Superstore, Bristol Brislington Extra, Cardiff Extra, Dundee Riverside Extra, and Glasgow Maryhill Extra. Distribution starts at 10 am on a first-come, first-served basis, limited to one tree per household. Comparable Christmas trees elsewhere are priced at £13.99 from Aldi and £14.99 from Home Bargains.
Ashwin Prasad, Tesco’s UK CEO, emphasized the joy of imperfect moments during the holiday season, stating that these unique trees can bring charm to any home. A recent survey by Tesco revealed that a significant portion of Brits value the imperfect aspects of Christmas, with 87% agreeing that perfection is not necessary for it to be special.
In another initiative, Tesco is offering Clubcard members double points for every £1 spent on gift cards throughout December, applicable to all third-party gift card purchases in Tesco stores. This promotion aims to reward loyal customers, with double points automatically credited to Clubcard accounts. Tesco currently has approximately 24 million Clubcard members, earning points for various purchases including groceries, fuel, Tesco Mobile, and Tesco credit card transactions. Redemption of Clubcard points starts at 150 points, equivalent to a £1.50 voucher for Tesco.
By offering these unique Christmas trees and bonus Clubcard points, Tesco continues to engage with its customers and support charitable causes during the festive season.