Domino’s is setting hearts on fire this Valentine’s Day with the launch of a pepperoni-inspired perfume that promises to tantalise the senses of pizza aficionados everywhere.
The exclusive eau de toilette pays homage to the chain’s beloved Pepperoni Passion pizza, boasting seductive notes of spice and pepper, rounded off with a warm, woody base.
To celebrate the release of Eau de Passion, Domino’s has unveiled a series of steamy pics featuring none other than Married at First Sight UK’s Luke Debono.
Fresh from his split with fellow MAFS UK celeb Amy Kenyon, the reality TV star is on the prowl for love and has lent his famously toned physique and catchy quips to the campaign.
In the risque promotional shots, a shirtless Luke Debono is captured spritzing the custom-made, pizza-shaped bottle over his ripped muscles.
Reflecting on his recent experiences, Luke Debono shared, “I’ve learnt a lot about romance over the past year,” adding, “This is the perfect gift for passionate-pizza-loving couples looking to spice things up this Valentine’s Day.”
This isn’t Domino’s first step into quirky merchandise. The brand has previously introduced a thermal suit to keep delivery drivers cosy in winter and even a jetpack suit for speedy pizza deliveries at Glastonbury festival.
Pizza enthusiasts eager to get their hands on the limited-edition 30ml bottle of Eau de Passion should visit Domino’s website and register their interest from February 10-17 for a chance to win.
While some choose to pamper their loved ones with homecooked meals and a range of gifts, others opt for indulging in their favourite pizza. This year, the pizza giant anticipates crafting over one million pizzas on Valentine’s Day.
It revealed that it typically sees a 50% surge in orders of its Pepperoni Passion pizza each year on Valentine’s Day, based on a five-year average of day-on-day increases.
Luke Debono stated: “What could be more attractive to a partner than a smoky, spicy scent that sparks passion? “.
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