Supermarkets are already stocking up on festive food and Christmas gifts, including advent calendars, even though Halloween is still ahead. Advent calendars are a popular tradition, allowing people to count down to Christmas with a daily treat throughout December. However, these calendars are becoming more expensive, with some now offering luxury gifts like beauty products and alcohol, costing hundreds of pounds.

While it’s expected that luxury advent calendars come with a higher price tag, the cost of some chocolate advent calendars is surprising. For instance, a 90g Cadbury Dairy Milk advent calendar is priced at £2.50, but a 258g Ferrero Rocher advent calendar is a steep £17.50 this year. Other options like the Lindt Selection advent calendar at £16 and Teddy AR advent calendar at £15 are also on the pricier side.

Even popular choices like the NOMO Ultimate Choc advent calendar at £15 and Tony’s Chocoloney Countdown calendar at £12 are not spared from the price hike. The Cadbury Heroes advent calendar is £7.50, while the Kinder Bueno advent calendar costs £9 this year.

Notably, the Ferrero Rocher advent calendar is priced at £24.99 at Selfridges, significantly higher than the £17.50 at Sainsbury’s or Ocado. Similarly, Boots is selling a Ferrero Collection Chocolate Advent Calendar for £18, while Tesco offers the same product for £15.

This surge in advent calendar prices adds to the financial burden of the holiday season, especially for parents buying multiple calendars for their children. It’s a shift from a once-affordable Christmas tradition to an expensive addition to the festive period. A comment has been sought from representatives of Sainsbury’s, the Ferrero Group, and Selfridges regarding this issue.