LEGO is taking a unique approach in the world of motorsports by launching its own racing team in partnership with F1 Academy. The team, called LEGO Racing, will compete in the all-female series next year with Dutch racer Esmee Kosterman at the wheel. The focus for LEGO is not solely on winning races, but on raising awareness and building excitement for the sport.

F1 Academy, still in its early stages, sees LEGO’s sponsorship as a significant boost to its growth and credibility. The partnership aims to attract more young girls to the world of motorsport, aligning with LEGO’s goal of appealing to a wider female audience.

LEGO’s involvement goes beyond sponsorship, as they are introducing buildable versions of their racing car, integrating the real and miniature aspects of the sport to engage young fans. The team will race with the number 32, symbolizing LEGO’s founding year. While winning is important to Kosterman, LEGO emphasizes the broader impact of their collaboration with F1 Academy in inspiring the next generation of racers.

In a move to enhance its offerings, Sky has expanded its Ultimate TV and Sky Sports bundle to include popular streaming services like HBO Max, Netflix, and Disney+. This bundle also provides comprehensive coverage of Formula 1, along with other sports events such as the Premier League and golf tournaments.