Amazon is set to kick off its highly anticipated Prime Day sale event, offering a plethora of deals on various products including smartphones, headphones, tablets, and Amazon-branded devices. The event starts today and will run throughout the week until prices return to normal on July 12.

Among the standout discounts are on Amazon’s latest Fire TV Stick models. The premium 4K Max model, usually priced at £69.99, is now available for just £39.99 during Prime Day, marking a substantial £30 price drop. This device boasts a fast processor, Wi-Fi 6E compatibility, and exclusive access to the Ambient Experience feature for enhanced user engagement.

Additionally, Amazon is offering a significant 53% discount on the Fire TV Stick 4K, reducing its price from £59.99 to £27.99. This model delivers crisp 4K visuals, improved Wi-Fi 6 connectivity, an Alexa-powered voice remote, and a sleek design.

For those looking for a more budget-friendly option, the entry-level Fire TV Stick HD is currently priced at £23.99 during the sale. This device provides easy access to popular streaming services, a new Alexa remote, and quick keys for instant launching of apps like Netflix and Disney+.

These compelling deals are exclusive to Amazon Prime members and outshine offerings from other retailers like Argos. Keep in mind that a Prime account is required to access these discounts, with a monthly subscription fee of £8.99 after the initial free trial period.